Beware of Elephants

How can we make this offer? Because Eschewal is a small, independent, sole proprietorship affiliated with the large and renowned real estate brokerage of R New York. The affiliation provides Eschewal with access to all of R New York’s resources coupled with the flexibility to devise new, different and unique marketing approaches. The result is Eschewal’s mansion tax rebate program.  

But let’s acknowledge the elephant in the room: Marketing psychology holds that a program such as our will be perceived as a “discount” offering with all the baggage that goes along with such a designation. Some folks equate high cost with quality and assume that a value-centric service must be inferior to the high-priced, high-profile option. If this is your mindset, be disabused when choosing Eschewal as your buyer representative.

Eschewal is the d/b/a of Ed Schor, licensed as an associate real estate broker with R New York, the fastest growing independent residential real estate firm in New York City.

As a NY real estate associate broker (also licensed in Florida) Ed provides the best of conventional brokerage services, but with a spectacular addition: the mansion tax rebate.

Ed identifies and finds your best property; advises on the purchase; evaluates comparative sales data to help ensure that your selected unit is well priced; negotiates the deal; anticipates and avoids roadblocks to a successful purchase; and helps navigate an unfamiliar and fraught process. Unlike many other agents, Ed works exclusively with buyers and exclusively with new condominium developers. The entirety of his attention, expertise, dedication and commitment is focused on a select cadre of clients searching for a significantly priced property. Ed’s services are informed by extensive experience and a well-honed acumen as a NY barred attorney skilled in real estate, mergers, acquisitions, divestitures and general commercial matters. That proficiency provides a wealth of expertise upon which to draw when negotiating your transaction and guiding you through your purchase.


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Ed Schor
d/b/a Eschewal

Licensed As:
Edward Schor
Associate Broker
@ R New York

+ 917.991.1484 (M)
+ 212.288.8854 (O)